S&OP (Sales and Operations Planning)

Sales and Operations Planning (S&OP) is a process that helps businesses align their sales goals with production capabilities. It involves gathering data on customer demand, inventory levels, and production resources to create a balanced plan that meets market needs while optimizing operations. By bringing together various departments, such as sales, marketing, and supply chain, S&OP ensures that everyone is on the same page, helping to improve efficiency, reduce costs, and enhance customer satisfaction. Essentially, it’s about making informed decisions to synchronize supply and demand in a cohesive manner.