Collaborative Planning, Forecasting and Replenishment

Collaborative Planning, Forecasting, and Replenishment (CPFR) is a business practice where supply chain partners—like manufacturers and retailers—work together to predict demand, plan production, and manage inventory more effectively. By sharing information openly and coordinating their efforts, they can reduce stockouts or excess inventory, improve customer satisfaction, and lower costs. Essentially, CPFR is a strategic partnership that aligns all parties’ expectations and actions to ensure products are available when needed, leading to smoother operations and better service for customers.