Demand Management

Demand management is the process of forecasting, planning, and controlling customer demand for products or services. It helps organizations ensure they have the right amount of supply at the right time, balancing customer needs with operational capacity. By understanding and influencing demand, companies can optimize inventory, reduce costs, improve customer satisfaction, and prevent issues like shortages or excess stock. Essentially, demand management aligns market needs with an organization’s resources, enabling smoother operations and better strategic planning.