Sales and Operations Planning: How to Do It

Sales and Operations Planning (S&OP) is a collaborative process that helps companies align their sales forecasts with production capabilities. It involves gathering input from sales, marketing, finance, and operations to create a unified plan that balances supply and demand. The process typically includes analyzing market trends, setting sales targets, and adjusting inventory levels. By regularly reviewing and updating the plan, businesses can respond effectively to changes in the market, ensuring they meet customer needs while managing resources efficiently. Ultimately, S&OP helps improve decision-making and drives better overall performance.