Sales and Operations Planning (S&OP)

Sales and Operations Planning (S&OP) is a strategic process used by businesses to align their sales forecasts with production capabilities. It involves collaboration among different departments, such as sales, marketing, and manufacturing, to ensure that supply meets demand efficiently. By regularly reviewing and adjusting plans based on market trends and customer needs, S&OP helps companies optimize resources, manage inventory, and improve customer satisfaction. Ultimately, it aims to create a cohesive plan that supports the business's overall goals while balancing financial performance and operational efficiency.