Demand Chain Management

Demand Chain Management (DCM) refers to the process of planning and managing the flow of goods and services from the manufacturer to the consumer. It focuses on understanding customer needs and aligning production and distribution accordingly. Unlike traditional supply chain management, which emphasizes efficiency and cost reduction, DCM prioritizes creating value for customers. By anticipating demand and coordinating activities across suppliers, manufacturers, and retailers, DCM ensures that the right products are available in the right place at the right time, ultimately enhancing customer satisfaction and driving business success.