Promotions Planning

Promotions planning in demand planning involves strategizing how marketing promotions, like discounts or special offers, will affect product sales. It helps businesses anticipate increased demand during promotional events, enabling them to manage inventory, production, and staffing effectively. By analyzing past promotion outcomes and customer behavior, companies can forecast how much more of a product they may need to meet the anticipated demand. This planning ensures they have the right amount of stock available, minimizing shortages or excesses, thus maximizing sales and enhancing customer satisfaction during promotional periods.