John Gattorna

John Gattorna is an influential figure in supply chain management, known for his work on aligning supply chain strategies with customer needs. He emphasizes the importance of creating flexible and responsive supply chains that adapt to different market demands. Gattorna developed the "Dominant Supply Chain Logic" framework, which helps organizations understand how to tailor their supply chain operations based on specific customer requirements and industry conditions. His ideas have shaped how businesses approach logistics, emphasizing customer-centric strategies to enhance efficiency and competitiveness in the marketplace.