Demand and Sales Forecasting

Demand and sales forecasting in supply chain operations involves predicting how much of a product customers will want in the future. This helps businesses plan production, manage inventory, and coordinate logistics effectively. By analyzing historical sales data, market trends, and customer behavior, companies can estimate future demand. Accurate forecasting ensures that products are available when needed, reducing waste and costs, while also meeting customer needs. Ultimately, it helps businesses remain competitive and responsive in a dynamic marketplace.