Roger Calantone (academic)

Roger Calantone is a respected academic and expert in marketing and supply chain management. He specializes in understanding how companies develop new products, innovate, and manage logistics to meet customer needs effectively. His research helps businesses improve how they bring innovations to market, stay competitive, and build strong relationships with customers and suppliers. Through teaching and published work, he provides valuable insights into strategic decision-making, product development, and managing complex supply networks, guiding companies towards more efficient and customer-focused practices.