New Business Creation

New Business Creation in the context of Corporate Entrepreneurship involves established companies developing new products, services, or business models to drive growth and innovation. It encourages employees to think like entrepreneurs, fostering a culture where taking calculated risks is supported. This approach helps companies adapt to changing markets, tap into new revenue streams, and stay competitive. By leveraging internal resources and expertise, businesses can create new ventures that align with their overall strategy while responding to customer needs and industry trends. Ultimately, it aims to balance innovation with the stability of an established organization.