Opportunity Assessment

Opportunity assessment is the process of evaluating a potential business idea or project to determine its feasibility and potential for success. It involves analyzing market demand, competition, costs, and expected returns. The goal is to identify whether pursuing the opportunity is worthwhile, by considering both risks and benefits. Essentially, it helps entrepreneurs and businesses decide if a venture is likely to be profitable or if they should focus their efforts elsewhere. This systematic approach ensures informed decision-making and strategic planning.