The Lean Startup (book)

"The Lean Startup" by Eric Ries is a guide for entrepreneurs that emphasizes a systematic approach to building businesses. It promotes the idea of rapidly creating a minimum viable product (MVP) to test ideas in real markets. By gathering feedback and learning from customers early on, startups can pivot or adjust their strategies effectively. This method reduces waste, minimizes risks, and fosters innovation. Ultimately, it encourages a cycle of building, measuring, and learning to ensure that businesses can adapt quickly and sustainably to meet market demands.