Pivot

A pivot in business refers to a strategic shift or change in direction, often when a company adjusts its products, services, or target market to better meet customer needs or improve performance. It’s like a planned change to improve success, based on feedback or new insights. For example, a startup might start with one idea and then pivot to a different approach if the original isn’t working. This flexibility helps companies stay relevant, competitive, and increase chances of growth. Essentially, a pivot is a thoughtful, informed change designed to position the business for future success.