The Lean Startup (Eric Ries)

"The Lean Startup" by Eric Ries is a methodology designed to create and manage startups more efficiently. It emphasizes the importance of rapid experimentation, validated learning, and customer feedback to build products that meet market needs. Instead of lengthy planning, startups should develop a "minimum viable product" (MVP) to test their ideas quickly. By iterating based on real customer responses, entrepreneurs can reduce waste, adapt their strategies, and ultimately increase their chances of success. This approach fosters innovation while minimizing the risks associated with launching new ventures.