Data-Driven Design

Data-Driven Design is an approach that uses data and analytics to inform and guide the design process. Instead of relying solely on intuition or aesthetic preferences, designers gather insights from user behavior, preferences, and feedback. This information helps create products or services that better meet users' needs and improve their experience. By analyzing data, designers can make informed decisions about features, layouts, and usability, ultimately leading to more effective and user-friendly designs. In essence, it merges creativity with evidence to enhance the overall design quality.