Behavior Analytics

Behavior analytics involves studying and analyzing patterns in how people behave, especially in digital environments like websites or apps. By examining actions such as clicks, visits, and engagement, businesses can understand user preferences, identify trends, and predict future behavior. This information helps organizations make informed decisions, improve user experiences, and optimize marketing strategies. Essentially, behavior analytics turns raw activity data into valuable insights about what users do, enabling better targeting and personalization while supporting overall growth and efficiency.