Innovator's Dilemma

The Innovator's Dilemma is a concept that explains why successful companies often fail when new, disruptive technologies emerge. Established businesses tend to focus on their current customers and products, investing in improvements to maintain their market position. However, they may overlook or dismiss new innovations that initially seem unprofitable or cater to a smaller audience. As these disruptive technologies develop, they can eventually outpace the established products, leading to the downfall of the once-successful company. Essentially, it's a challenge of balancing current success with the need to adapt to future changes in technology and market demands.