Technology Adoption Life Cycle

The Technology Adoption Life Cycle is a model that describes how different groups of people adopt new technologies over time. It consists of five stages: Innovators, who are the first to try new ideas; Early Adopters, who embrace innovations soon after; Early Majority, who adopt technologies once they see them proven; Late Majority, who are more skeptical and adopt later; and Laggards, who resist change and adopt only when necessary. This cycle helps businesses understand their audience and plan marketing strategies to encourage technology acceptance among different user groups.