Laggards

Laggards are individuals or groups who are slow to adopt new ideas, technologies, or innovations. They tend to prefer traditional methods and may only embrace change when it becomes unavoidable or widely accepted. Laggards are often more cautious, risk-averse, or skeptical about the benefits of change, and they typically adopt innovations last in the adoption process. Their cautious approach can be influenced by factors like lack of awareness, limited resources, or comfort with existing practices. Understanding laggards helps organizations develop strategies to ensure wider acceptance and adoption of new initiatives.