Crossing the Chasm

"Crossing the Chasm" is a marketing concept that describes the challenge new technologies face in gaining widespread acceptance. The idea is that there’s a gap, or "chasm," between early adopters—who are eager to try new things—and the larger, more cautious majority who wait for proven value. To successfully transition from early adopters to mainstream customers, companies must create targeted strategies that address the needs and concerns of the larger group, often by demonstrating reliability and real-world benefits. Overcoming this gap is crucial for a technology's long-term success in the marketplace.