Geoffrey Moore

Geoffrey Moore is a renowned author and business consultant, best known for his book "Crossing the Chasm." He focuses on technology marketing and product adoption, particularly how innovative products transition from early adopters to the broader market. His work emphasizes understanding different customer segments and the challenges companies face in gaining widespread acceptance of their products. Moore's ideas help businesses create strategies to effectively reach mainstream customers, ensuring successful growth in competitive markets. His insights are influential in the fields of entrepreneurship, technology, and marketing.