The Chasm

“The Chasm” is a concept from marketing and sales that describes the difficult transition many innovative products face when moving from early adopters—those eager to try new things—to the mainstream market, which requires proven value and clear benefits. This gap, or "chasm," happens because early adopters are more willing to overlook imperfections, while the larger mainstream audience seeks reliability and established results. Successfully crossing the chasm requires targeted strategies to demonstrate value, build trust, and adapt messaging, ensuring the product appeals to the broader audience and achieves widespread adoption.