Inside the Tornado

"Inside the Tornado" is a conceptual model by Geoffrey Moore that describes how new ideas or products grow from early adoption to widespread market acceptance. It depicts this process as a narrowing "tornado" where a broad "market" funnels into a smaller, more focused "beachhead," before expanding again as the product gains mainstream acceptance. The model emphasizes the importance of targeting specific niches early on (the beachhead) to build momentum, refine offerings, and establish a foothold necessary for broader adoption later. This approach helps businesses transition from early adopters to the mainstream market effectively.