Product Portfolio Management

Product Portfolio Management (PPM) is the process of strategically managing a company's range of products to maximize their value and align with business goals. It involves evaluating which products to develop, enhance, or phase out based on factors like market demand, profitability, and competition. By effectively managing the product portfolio, companies can ensure they invest resources in the most promising products while minimizing risks and costs. This approach helps businesses remain competitive and responsive to market changes, ultimately contributing to long-term success and customer satisfaction.