Product Line Optimization

Product Line Optimization involves analyzing and adjusting a company's range of products to maximize profits and efficiency. It considers factors like sales performance, costs, customer preferences, and market trends to decide which products to promote, modify, or discontinue. The goal is to create the best mix of products that meet customer demand while ensuring the company's resources are used effectively. This process helps businesses improve profitability, streamline operations, and better align their offerings with market needs.