Geoffrey Moore's Framework

Geoffrey Moore's Framework, particularly known as the Technology Adoption Life Cycle, illustrates how new technologies are embraced by different groups over time. It divides adopters into segments: Innovators (first to try), Early Adopters (influential users), Early Majority (practical users), Late Majority (skeptical users), and Laggards (last to adopt). The framework emphasizes the "chasm" between Early Adopters and the Early Majority, highlighting the challenge of transitioning from niche markets to mainstream acceptance. Understanding this helps businesses effectively market new technologies by tailoring their strategies to each group's characteristics and needs.