Crossing the Chasm (book)

"Crossing the Chasm" is a marketing book by Geoffrey A. Moore that addresses the challenges faced by technology startups when trying to transition from early adopters to the mainstream market. It emphasizes the significance of a "chasm" between these two groups, where early enthusiasts embrace new innovations, but the wider audience is more cautious. To succeed, companies need to tailor their strategies, focusing on a specific target market, providing clear value, and creating a strong positioning statement. By effectively crossing this chasm, companies can achieve sustainable growth and broader acceptance of their products or services.