Geoffrey A. Moore

Geoffrey A. Moore is a business consultant and author best known for his work on technology adoption and marketing. His most famous book, *Crossing the Chasm*, explains how new tech products move from early adopters to mainstream customers, highlighting the challenges in gaining widespread acceptance. Moore's ideas help companies understand how to successfully introduce innovative products, focusing on strategies to bridge the gap between early users and the larger market. His insights are widely used in technology industries to improve product launches and market growth.