Early Majority

The Early Majority are individuals who adopt a new product or idea after it has gained some popularity but before it becomes mainstream. They are pragmatic and seek proven solutions, valuing peer opinions and demonstrated benefits. They tend to wait until the innovation is refined and risks are minimized, acting as a bridge between early adopters and the broader population. Their adoption helps products or ideas reach widespread acceptance, making them essential for the path from niche interest to mass market success.