Rogers' Five Characteristics of Innovations

Rogers' Five Characteristics of Innovations explain how new ideas spread. 1. **Relative Advantage**: How much better the innovation is compared to what already exists. 2. **Compatibility**: How well the innovation fits with existing values and practices. 3. **Complexity**: How easy or difficult it is to understand and use the innovation. 4. **Trialability**: Whether people can try the innovation on a small scale before fully adopting it. 5. **Observability**: How visible the results of the innovation are to others, which can influence their decision to adopt it. These factors affect how quickly and widely an innovation is adopted.