Late Majority

The Late Majority refers to the group of people who adopt a new product or technology after it has become widely accepted and others have already adopted it. They tend to be more cautious and risk-averse, preferring to wait until a product is proven, affordable, and clearly beneficial. Their adoption is often driven by social pressure, peer influence, or the need to stay current. They typically adopt innovations just before the trend declines, playing a crucial role in mainstream acceptance but doing so at a more deliberate pace.