Innovation Adoption Theory

Innovation Adoption Theory explains how new ideas, products, or technologies spread and are accepted by people over time. It suggests there are different categories of adopters: innovators (who embrace change quickly), early adopters (who are opinion leaders), the early majority (who adopt after seeing the benefits), the late majority (who are more skeptical), and laggards (who resist until absolutely necessary). Understanding these categories helps businesses and organizations tailor their strategies to encourage acceptance and use of innovations by addressing the needs and concerns of each group.