TAM (Technology Acceptance Model)

The Technology Acceptance Model (TAM) explains how people decide to use new technology. It suggests that two main factors influence this decision: how useful they think the technology is (perceived usefulness) and how easy it is to use (perceived ease of use). If someone believes the technology will benefit them and is simple to operate, they are more likely to adopt it. TAM helps designers and businesses understand what encourages people to accept and use new tech, ultimately improving development and implementation strategies.