Rogers' Five Attributes of Innovation

Rogers' Five Attributes of Innovation explain what influences people's acceptance of new ideas or technologies. These attributes are: 1. **Relative Advantage**: How much better the innovation is compared to what already exists. 2. **Compatibility**: How well it fits with users' existing values and experiences. 3. **Complexity**: The ease or difficulty of understanding and using the innovation. 4. **Trialability**: The ability to experiment with the innovation on a limited basis. 5. **Observability**: How visible the benefits of the innovation are to others. Together, these factors help determine whether an innovation will be adopted.