Innovation Adoption Curve

The Innovation Adoption Curve is a model that describes how different groups of people adopt new ideas, products, or technologies over time. It categorizes adopters into five segments: innovators, early adopters, early majority, late majority, and laggards. Innovators are the first to try something new, often motivated by curiosity. Early adopters are quick to follow, influenced by social status or vision. The early and late majority adopt once the idea proves valuable, while laggards are hesitant or resistant. This curve helps understand how innovations spread through society and guides strategies for market entry and growth.