dissemination theory

Dissemination theory explains how information spreads from one person or group to others in society. It involves the processes and channels used to share knowledge, such as media, social networks, or educational institutions. The theory emphasizes factors like the source of information, the audience, and the method of communication, which can influence how well the information is received and understood. Ultimately, it aims to improve the sharing of important knowledge, whether in public health, education, or other fields, ensuring that valuable information reaches those who can benefit from it.