Adopters (Categories)

Adopter categories refer to the different types of people who adopt new ideas, products, or technologies, often depicted in a bell curve. They include: 1. **Innovators**: The first to try new things. 2. **Early Adopters**: Trendsetters who quickly embrace innovations. 3. **Early Majority**: More cautious individuals who adopt after seeing others’ success. 4. **Late Majority**: Skeptics who need convincing before adopting. 5. **Laggards**: The last to adopt, often resistant to change. Understanding these categories helps businesses tailor their strategies to effectively reach different groups as they introduce new innovations.