Social Media Adoption

Social media adoption refers to the process by which individuals, organizations, or communities begin to use and integrate social media platforms into their daily routines or operations. It involves recognizing the value of these platforms for communication, marketing, or information sharing, and then actively using them. Adoption can vary based on factors like familiarity with technology, perceived benefits, and ease of use. As more people and businesses adopt social media, it becomes a significant tool for connection, engagement, and influence in both personal and professional contexts.