Innovation diffusion

Innovation diffusion refers to the process by which new ideas, technologies, or practices spread within a society or group. It involves how different segments of the population adopt these innovations over time. Generally, the process starts with innovators who are eager to embrace change, followed by early adopters, the early majority, late majority, and finally laggards who are resistant to change. Factors influencing this diffusion include the innovation's perceived benefits, compatibility with existing values, ease of use, and social influence. Understanding this helps organizations and policymakers effectively promote new ideas and technologies.