diffusion theory
Diffusion theory explains how new ideas, products, or technologies spread within a society or social group. It outlines a process where innovations are communicated through various channels and adopted by individuals at different rates. The theory identifies five categories of adopters: innovators, early adopters, early majority, late majority, and laggards. Factors influencing this spread include the perceived benefits of the innovation, social influence, and the communication channels used. Essentially, diffusion theory helps us understand how and why some new concepts gain widespread acceptance while others do not.
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Diffusion Theory explains how new ideas, products, or technologies spread within a society or from one society to another. It suggests that adoption occurs in stages: innovators first embrace a change, followed by early adopters, the majority, and finally laggards. The process is influenced by factors such as social networks, perceived benefits, and communication channels. Essentially, it helps us understand how and why certain innovations gain popularity while others fade away, highlighting the importance of community and communication in driving acceptance and usage.