Diffusion of Innovations (DOI)

The Diffusion of Innovations (DOI) is a theory that explains how new ideas, technologies, or practices spread through a population over time. It describes the process through which early adopters begin using something new, and then gradually, more people adopt it until it becomes widely accepted. Factors influencing this include the innovation’s perceived advantage, compatibility with existing values, complexity, trialability, and observability. Understanding DOI helps organizations and innovators develop strategies to encourage adoption more effectively, ensuring that beneficial innovations reach and are embraced by as many people as possible.