The Innovation-Decision Process

The Innovation-Decision Process describes how people choose to adopt a new idea or technology. It involves five steps: first, becoming aware of the innovation; second, forming an opinion about it; third, deciding whether to try it; fourth, actually adopting or rejecting it; and finally, confirming the decision based on further experience. This process varies for each individual and influences how quickly new ideas spread through communities or groups. Understanding this helps organizations and innovators encourage adoption by addressing concerns and providing information at each stage.