Diffusion

Diffusion, in the context of cultural change, refers to the process through which cultural beliefs, practices, and innovations spread from one group or society to another. This can happen through various means, such as migration, trade, communication, or social interactions. As cultural elements are shared, they may be adopted, adapted, or resisted by different communities, leading to changes in customs, languages, technologies, and social structures. Ultimately, diffusion helps shape the evolving identities and practices of societies, contributing to a dynamic cultural landscape across the globe.