Diffusion of Innovation

Diffusion of Innovation is a theory describing how new ideas, products, or technologies spread through a society or group over time. It explains how early adopters introduce innovations, which gradually reach the majority, eventually becoming standard. Factors influencing this process include the innovation’s perceived advantage, compatibility with existing values, simplicity, trialability, and observable benefits. Understanding this pattern helps organizations develop strategies to effectively introduce and promote new solutions, ensuring they are adopted more widely and efficiently.