The Innovation Diffusion Theory

The Innovation Diffusion Theory explains how new ideas, products, or technologies spread within a society or social group. It identifies several stages of adoption: innovators, early adopters, early majority, late majority, and laggards. These categories describe how different people accept innovations at varying rates. Innovators are the first to try something new, while laggards are the last. Factors influencing this process include the innovation's perceived benefits, ease of use, social influence, and communication channels. Understanding this theory helps organizations effectively promote and introduce new innovations to users.