Rogers's Five Characteristics of Innovations

Rogers's Five Characteristics of Innovations help us understand why some new ideas spread faster than others. They are: 1. **Relative Advantage**: How much better the new idea is compared to what exists. 2. **Compatibility**: How well the new idea fits with people’s existing values and experiences. 3. **Complexity**: How easy or difficult the new idea is to understand and use. 4. **Trialability**: The ease with which people can test the idea before fully adopting it. 5. **Observability**: The visibility of the benefits of the new idea to others. These factors influence whether an innovation gains acceptance.