The Chasm Model

The Chasm Model describes how new technology or innovations move from early adopters to the mainstream market. Initially, a product gains popularity with innovators and early adopters, who are willing to take risks. However, there’s a challenging "chasm" before it reaches the larger majority, who require proven value and reliability. Successfully crossing this chasm involves tailoring marketing and support to meet these mainstream customers’ needs, enabling the product to achieve widespread adoption and market success.