Rogers' Diffusion of Innovations

Rogers' Diffusion of Innovations is a theory explaining how new ideas and technologies spread through a community or society. It suggests that adoption occurs gradually, starting with innovators, followed by early adopters, the early majority, late majority, and laggards. Factors influencing adoption include the innovation's perceived benefits, compatibility with existing values, complexity, trialability, and observability. Understanding this process helps organizations effectively introduce new ideas by identifying the different adopter groups and addressing their specific concerns, ultimately accelerating acceptance and integration into daily life or practices.