Technology Acceptance Model (TAM)

The Technology Acceptance Model (TAM) is a framework that helps explain why people decide to use new technology. It suggests that two main factors influence this decision: perceived usefulness (how much a person believes the technology will improve their work or life) and perceived ease of use (how simple and convenient the technology is to operate). If users see a technology as helpful and easy, they're more likely to adopt and use it. TAM helps researchers and developers understand and improve technology adoption efforts effectively.